Pokémon Go propels augmented reality into a viable platform for brands

Almost overnight Nintendo’s Pokémon GO (PoGO) has taken augmented reality, a viable technology to create immersive and incredibly desirable customer experiences, from a niche market to  a mass.

Pokémon GO is already outstripping Tinder on app installs. It has more daily active users than Twitter with people spending 43 minutes a day on average playing it, having a higher dwell time than WhatsApp, Instagram and Snapchat. Pokémon Go is seeing more than double the industry average retention rate with 7 out of 10 people who downloaded the app returning the next day.

It has already been dubbed ‘a cultural phenomenon’ and a saviour for Nintendo. The demand for Pokémon GO saw Nintendo’s shares surge by a quarter in value on Monday.

pokemon market

The tidal wave of participation has already inspired other businesses to become part of the show.

Entrepreneurs are building new revenue streams. Gamers are offering 1-4 hour ($20 per hour) shifts so the gameplay doesn’t have to stop while you are at work. If you are pressed for time, Pokémon Taxi services are at hand to take you to Pokémon stops and locations. Maybe we will see a UBER-Pokémon Go partnership. 

Huge Cafe in Atlanta is across the street from two Pokémon Go ‘PokéStops’. They have paid $49 to buy in-game “coins” that can be traded in for 40 in-game “lures”. These can be ‘attached’ to PokéStops and work as smoke-signals to attract Pokémon and users. Each ‘lure’ works for 30 minutes and attracts rarer and more powerful Pokémon to the area, and in turn gamers.

Here are five reasons why you should start thinking about Pokémon Go brand opportunities:

2016-07-22_0943

That means publishers and clients with relevant content have already captured some of the 11 million+ shares from consumers. Considering this looks set to be a consistent source of ongoing traffic, there is a massive opportunity that exists for brands!

2016-07-22_0950

Have you considered Facebook content around Pokémon to put your brand into the conversation?

2016-07-22_0951

A quick search on Eventbrite also shows everything from a Pokémon 5k run to bar crawls. The creative potential seems only constrained by our imagination and the time to start thinking about it is now.

2016-07-22_0952

For example, Pokemon Go fashion by Cosmopolitan reaches 70.6k shares & restaurants are also being impacted.

2016-07-22_0953 Could your brand fill the demand / supply content gap with something that speaks to your audience?

There’s plenty of traffic and social shares going on – #gottacatchemall!

What does this cultural phenomenon mean for your brand? Need more information or interested in exploring Pokémon branded opportunities – contact us at emea@omd.com 

Share.

About Author

OMD EMEA

Leave A Reply