OMD FWD w/c 17th July

 

Hello and welcome to an emoji-filled OMD FWD. Ever wondered about the performance of emojis in marketing? While the French were sceptical, the crying face Emoji achieved a 97% splurge in newsletter open rates in the UK. The Royal Opera House effectively joined the hype on WorldEmojiDay by using only emojis to tell the entire stories of operas and ballets, giving free tickets to those who correctly identified them.

In other news, Facebook is expanding its display ad beta test that lets businesses buy space between people’s chat threads. Amazon might also be entering the messenger domain with Anytime, a messaging app for Android, iOS and desktop that promises a few twists on the usual formula. Entering the video space, LinkedIn has started rolling out the ability to record and post native videos directly from its mobile app.

HEADLINES

 INSIGHTS

  • A new FMCG trend report anyone? 20% of food searches are for those everyday items
  • Presumably, Amazon plan to enter the ‘recipe box’ market as a result
  • How emoji usage increases engagement for the most traditional of digital communications

COOL

  • Twitter and Royal Opera House combine to celebrate the emoji in a novel way
  • A favourite, KLM have introduced a luggage tag that offers local tourist advice on the go
  • Ocado are trialling delivering online food shop being delivered by a robot

DEEP READS

 

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