OMD FWD w/c Feb 6th

Hello and welcome to another weekly dose of OMD FWD, where most of our highlights come from the USA. As Trump continues to rock the world with his Muslin ban, tech giants including Google Microsoft and Facebook stand up for their existing employees and future talent. Meanwhile, Dove UK launch their #AlternativeFactsCampaign.

The Superbowl has also dominated recent headlines with Lady Gaga using 300 Intel-powered drones during halftime. With so much hype and exposure, it’s no wonder brands want to get a slice of the action, despite the $5M price tag! Don’t miss the best and worst from Superbowl TV ads in 2017.

HEADLINES

  • Tech giants including Google, Microsoft and Facebook rally against Trump’s Muslim ban amidst fears for existing employees as well as the future of progressive thinking in the USA
  • Instagram launches Snapchat-esque ‘disappearing’ photo and video functionality
  • Dove UK brilliantly trolls the Trump administration’s attitude towards suspect information with their #AlternativeFacts campaign

 INSIGHTS

COOL

 DEEP READS

As ever, please tag and share anything you spot with #OMDFWD.

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