OMD tops the M&M Global Awards shortlist 2016

OMD has topped the nominations for this year’s M&M Global Awards, ahead of GroupM’s MediaCom and MEC.

The M&M Global Awards, now in its twenty-seventh year, celebrates the best multi-market media campaigns from around the world.

This year’s shortlist is headed by OMD, with 35 nominations across 16 categories. There is a total of 119 shortlists coming from the M&M Global Awards, OMD making up 29% of the overall tally (an 8% lead over the next agency, MediaCom).

Seven new categories were introduced to this year’s awards. These include Best Multiplatform Campaign, Best Use of an Influencer, Innovative Use of a Publishing Platform, Best Creative Use of Technology, Best International Growth Strategy, B2C Campaign of the Year and The Talent Award, reflecting the ever-changing and multifaceted global media landscape. We are, therefore, incredibly proud to be shortlisted in all but two categories , reflecting OMD’s leading position in delivering marketing performance for our clients.

OMD’s M&M Global Awards shortlist 2016:

Category

Title

Advertiser/Brand

B2B Campaign of the Year

HPE: Accelerating progress through technology

Hewlett Packard Enterprise

Best Communications Strategy

WATCH IT: THE CLASSIC DISNEY VILLAINS HAVE EVIL KIDS!

Disney Descendants

 

Why just see a campaign when you can feel it!

Inside Out

Best Engagement Strategy

Digitalisation Now!

Cisco

 

Virtually Dead

HTC Vive

Best Local Execution of a Global Brand

Being Bryce Harper: A Virtual Reality Experience

Gatorade

 

London Community Noticeboard

Google

 

Pepsi + EMPIRE Partnership

TM Pepsi

 

Red Cups: Let The Season Begin

Red Cups

Best Partnership Award

A Monster Deal – Hotel Transylvania 2 & Goosebumps

Sony

 

PC Does Whaaat?!

Dell, HP, Intel, Lenovo, Microsoft

 

Virtually Dead

HTC Vive

Best Targeted Campaign

Avenger’s Hero Up

Marvel’s Avengers

 

Nissan #GetMilanExcited UCL 360

Nissan

 

The Force is strong and excellent at targeting campaigns!

Star Wars The Force Awakens

Best Use of Content

Explore Canada

Destination Canada

Best Use of Social Media

#helloworldrelay

helloworld

Best Use of Video

Explore Canada

Destination Canada

 

The name’s chat, Snapchat

Sony

NEW Best Creative Use of Technology

Virtually Dead

HTC Vive

NEW Best International Growth Strategy

Explore Canada

Destination Canada

 

Infiniti EMEA Q30 Launch

Q30

NEW Best Multiplatform Campaign

Stop Clicking Around

Hilton Worldwide Portfolio

 

Uncharted 4: A Thief’s End

PlayStation

NEW Innovative Use of Publishing Platform

The name’s chat, Snapchat

Sony

 

The Piggies get Goosebumps!

Sony

The International Effectiveness Award

Avenger’s Hero Up

Marvel’s Avengers

 

M9  One Launch

HTC

 

PC Does Whaaat?!

Dell, HP, Intel, Lenovo, Microsoft

 

Uncharted 4: A Thief’s End

PlayStation

The Smart Use of Data Award

Explore Canada

Destination Canada

 

M9  One Launch

HTC

The Talent Award

Battle of Brains

Image, Employer Branding

 

FastForward

OMD

 

International Ninjas

OMD

 

The shortlist will be judged by a prestigious jury that includes C-suite executives from Diageo, Hiscox, Jaguar Land Rover, MasterCard, Toyota and Unilever, as well as experts from media owners, agencies and independents.

The winners will be announced at the M&M Global Awards gala dinner event on the evening of 8 September 2016. In the meantime, you can find the full shortlist here. 

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