OMD FWD w/c May 9th

With deals from the NFL and MLB already on the books, Snapchat has locked up another sports partnership: A deal with NBC to show Olympics highlights from the 2016 Games in Rio inside the app’s Discover section. Snapchat will be given exclusive behind-the-scenes footage at the games and in return with give NBC access to its super-young user base. But with the NBC partnership not being exclusive they can partner with other social platforms, and that’s exactly what they’re trying to do. With conversations already in place with Facebook and Twitter what does this mean for Snapchat and their levels of exclusivity? 

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