OMD FWD w/c May 30th

Climbing partners Cory Richards and Adrian Ballinger have Snapchatted their month-long journey to Mount Everest’s summit, posting photos and videos daily to their shared account EverestNoFilter. The two experienced mountaineers wanted to share the magic of the world’s tallest mountain with people around the world who probably won’t climb it in their lifetime. There were of course some logistical issues linked to sending a snap from a remote outpost like Everest. Getting signal from the 29,035 foot summit was one major challenge in itself! Richards is only one of about 200 people that have successfully climbed Everest without the use of extra oxygen, but the fact his phone couldn’t make it is a good reminder that Mother Nature still imposes limits. As always, share anything interesting you spot with #OMDFWD

 HEADLINES

  • Twitter set to drop their Buy button, 8 months after its launch
  • Google is now the largest media owner in the world, controlling 12% of all global media spend
  • Spotify is allowing brands to sponsor the most popular playlists
  • Google turns to Google Maps as its latest source of ad revenue

Insights

  • Find out how the recent Instagram changes affect your marketing
  • Publishers’ Facebook videos are shared 7 times more than links
  • Why changing your app’s logo can make an impact on engagement

Cool

Deep reads

And finally, Chewbacca replies to Chewbacca Mom

Share.

About Author

OMD EMEA

Leave A Reply