OMD FWD w/c May 23rd

Google and Levi’s have launched a new denim jacket with built-in smart fabric sensors that allow cyclists to control their music, answer a phone call or respond to a message. It is unique among clothing in that it’s going into developer beta testing this fall and unusual among consumer electronics in that it can go in the wash. The Levi’s Commuter jacket, due for consumer release next spring, will work with Google apps like maps and messaging, as well as third-party programs like Spotify and Strava. But with the average age of a child getting a smartphone now 10.3 years, should we be encouraging future cyclists to stay connected whilst peddling, rather than focussing on safety? As always, please share anything you find interesting at #OMDFWD

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