OMD FWD w/c March 20th

Hello and welcome to another edition of OMD FWD. This year’s SXSW lived up to the notion that everything’s bigger in Texas. Following on from 10 days of exhibitions, panels, demos and launches we bring you the highlights and inside scoop from Austin. On the OMD EMEA blog you can find daily recaps from our very own Chrissie Hanson, including the future of entertainment, the need for empathy and honesty in storytelling and the need to be open to dancing with change. SXSW was also home to the latest in wearable tech, AI, chatbots and Phillip Treacy’s ‘Spatium’. Renowned for creating hats that defy the possible Spatium allows the viewer to explore the structure of one of Treacy’s most famous creations on a scale that escapes the bounds of the physical. As photographers and directors embrace technology such as VR it will be interesting to see how immersive technology will transform the fashion industry. As always, please share anything interesting you see via #OMDFWD.

HEADLINES

 INSIGHTS

COOL

DEEP READS

As always, please share anything interesting you see via #OMDFWD.

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