OMD FWD w/c June 5th

Ahead of the UK general election, as you’d expect publishers and social platforms have been working to ensure we are constantly updated with information at our fingertips. For the first time, Twitter has partnered with the BBC to create live video footage, specifically covering BBC’s five election specials, including debates and election night results. Facebook has had a different approach, launching a handy manifesto comparison tool to help people decide who they should vote for. With this new ‘Perspectives’ feature they are not seen as influencing Facebook users during the UK election. Elsewhere, Apple held their Keynote last night at the annual Worldwide Developers Conference. The company shared major updates on software, new devices and a sneak peek at Apple’s roadmap for the coming months. If you missed it there is a short 15-minute video version hereSmart wearable tech is also becoming more affordable, moving beyond the luxury sector to enhance the lives of those with disabilities. Apple, Google and Fitbit are amongst those making connected devices more accessible which will ultimately reshape people’s lives once they become mainstream. As always, please share anything interesting you see via #OMDFWD.

HEADLINES

  • With the election fast approaching, Vice and The Telegraph join Snapchat Discover to bring political coverage, as Facebook helps people decide how to vote with their handy manifestocomparison tool
  •  Snapchat Spectacles are now available in the UK, as Snapchat join a brand safety coalition alongside Moat, Double verify and IAS
  • Twitter and the BBC form live streaming partnership

INSIGHTS

COOL

  • Instagram releases limited edition rainbow features in honour of LGBTQ Pride Month
  • Wearable tech helps people with disabilities
  • Coca-Cola appeals to teens during festival season with labels that double up as festival wristbands
  • The future of music videos is VR as you can ‘touch’ songs

DEEP READS

 

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