OMD FWD w/c June 27th

In a week when the U.K. went to the polls, we saw a nation glued to social media for up to the minute information. Elsewhere, a raft of platform developments were announced at Cannes with live-streaming updates creating the biggest noise. Tumblr being the latest to adopt a live video strategy. Instead of taking on Facebook and YouTube head-on, Tumblr aims to become the best publishing and discovery platform of live streaming content, working with existing platforms to achieve their goal, while Facebook and YouTube have announced updates to their live streaming capabilities. Expect to be able to schedule Facebook Live broadcasts, add additional Facebook Live creativity using the MSQRD app and live stream directly to YouTube from a mobile. Read, learn and share away.

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