In a week when the U.K. went to the polls, we saw a nation glued to social media for up to the minute information. Elsewhere, a raft of platform developments were announced at Cannes with live-streaming updates creating the biggest noise. Tumblr being the latest to adopt a live video strategy. Instead of taking on Facebook and YouTube head-on, Tumblr aims to become the best publishing and discovery platform of live streaming content, working with existing platforms to achieve their goal, while Facebook and YouTube have announced updates to their live streaming capabilities. Expect to be able to schedule Facebook Live broadcasts, add additional Facebook Live creativity using the MSQRD app and live stream directly to YouTube from a mobile. Read, learn and share away.
- Tumblr has launched its own take on live streaming
- Facebook has added support for Facebook Live directly from MSQRD, and YouTube has swiftly followed suit with its own mobile live streaming update
- Instagram hits 500m users and announced that it will support automatic translation on bio, captions and comments
- Twitter has introduced Stickers as social networks all take their own spin on emoji and photo overlays
- How the Euros are being consumed on mobile, statistics galore!
- How Google is making itself a ‘machine learning first’ company
- Analysis of what gets your apps downloaded (split by category)
- Impressify makes your photos into an impressionist artwork
- Audioshield turns your music into an interactive VR game and it looks like a lot of fun!
- American Express has built a bot for Facebook Messenger that will help users track payments, and even offer restaurant tips
- Microsoft’s Kinect is very much alive and kung-fu kicking
- How incumbents can become digital disruptors and how media channels need to intelligently seek new audiences
- As more moves to the cloud are we entering a ‘post-device era’
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