OMD FWD w/c July 11th

Since the last major sporting summer event, World Cup 2014, the creative possibilities on Twitter have evolved hugely. Last year Twitter announced that video views increased 150-fold year on year, with the emergence of Periscope bringing the power of live video to the fore. Emojis continue to redefine how people communicate online. In fact the “kissing” emoji alone was used 6.6 billion times on Twitter last year, taking on a language of its own. And new features such as Twitter Moments, Stickers, GIFS and polls have provided a new layer to how people and brands can express themselves in a tweet. To reflect this, Twitter’s Director of Brand Strategy, Laurent Buanece, has analysed some of the the biggest brand campaigns supported across Europe during #EURO2016 to determine a top five including, #OrangeSponsorsYou, Vauxhall’s #GETIN and Volkswagen’s real-time emoji updates. From tweets powering an Eiffel Tower light show to fixture downloads, Twitter now demonstrates the breadth of creativity and innovation now available on the platform. We look forward to seeing how brands continue to connect with consumers as the summer of sport moves towards #Rio2016. Read, learn and share away.

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