OMD FWD w/c February 15th

This week in OMD FWD. As the world’s fastest growing digital language, emojis are increasingly playing a vital role in marketing leading to a growing demand for more accurate measurement on their impact. From ordering a Domino’s using a pizza emoji to hashtag generated emojis promoting the latest Star Wars film, emojis certainly create noise with millennials, but do they deliver ROI? Read, learn and share away….!!

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