Hello and welcome to this week’s edition of OMD FWD. It’s a week full of blasts from the mobile past, with Nokia launching their modern spin on the classic 3310 model. They struggled in the past to compete with the likes of Apple and Samsung; however, their brand value has climbed by almost two thirds to reach $4.9bn on the back of the newfound revival. It seems they are not alone as BlackBerry follow in their footsteps with KeyOne. Both companies are present at this year’s Mobile World Congress hoping to reignite those good nostalgic feelings.
Elsewhere, research shows a third of Brits reach for their smartphone within the first five minutes of waking. More alarmingly, one in three wake up to check their phone in the middle of the night. Now brands such as GE and Apple are using technology to combat technology overload, known as ‘digital detox’. Until next week, when we’ll be covering the highlights of this year’s Mobile World Congress.
- Can a throwback inspire a comeback? Blackberry and Nokia are certainly hoping so
- Google and Microsoft agree to government plans on removing sites who infringe copyright, from search listings
- Instagram introduces a mini-photo album feature via a ‘swipeable’ carousel
- Who watches live video? Well, the majority of 18-34’s, that’s who
- Are you bored? Introducing a wearable headband can detect consumer boredom
- Positive nostalgia? How the 3310 revival has increased Nokia brand value by 62%
- Heaps of channel convergence, with BT Sport announcing its broadcast of live video game football, and Twitch will not just be streaming games, but selling them!
- Gaming is entrenching into the automotive sector too, with Audi entering the VR and sandbox gaming arena
- Introducing a drone that supports the weight of a man and is called ‘scorpion hoverbike’
- How brands are suggesting to consumers to follow a ‘digital detox’
- Deepmind’s interpretation of NHS patient data is saving staff ‘2 hours a week’
- Why digital print technology is democratising what we wear
Do share anything interesting you see via #OMDFWD.