OMD FWD w/c April 4th

Deliveroo unveiled telepathic food ordering, Honda introduced emoji registration plates, Carlsberg moved into gourmet burgers with The Carlsburger and Virgin Trains offered a 25% discount to customers who were willing to shovel coal. With brands vying for headlines this April’s Fools day, a time when brands are rewarded for being deceptive, impractical and hopefully funny, the million dollar question is, were you fooled? As ever, share anything interesting you spot with #OMDFWD

 Headlines

  • Hot off the press, Twitter has won the rights to stream live NFL Thursday night games
  • It was a poor year for April Fools, but here are the best and worst  including this news grabbing one from Google
  • Speaking of Google, you can now search for animal sounds and have the results delivered in audio

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