This week the overarching theme has been the consistent rumblings of the AI movement. AI will prove instrumental in the era of social listening, enabling improved social monitoring and ultimately more focused insights for brands. This is achieved through identifying topics that are yet to trend and relies on both brands and their partners to continue creating the trending conversations, which in turn will lead to greater engagement. Arguably AI and automation go hand in hand, McKinsey & Company’s global report analyses the countries most and least likely to be affected, highlighting potential gains from productivity boosts in robotics. Elsewhere, OMD USA’s Kerry Perse discusses the changing ways marketers are selecting and rewarding brand influencers, as 92% of people trust recommendations from others over brands.
- Snapchat launches world lenses and also now allows advertisers to measure the effectiveness of geo filters to drive consumers in-store
- Instagram launches ‘collections’ allowing you to organise your bookmarks
- Tumblr’s new app Cabana lets you watch along with friends
- How social listening will evolve through use of AI
- Facebook will focus on ads not commerce as the driver of Messenger revenue. The company also announced a move away from total app installs in favour of deeper lifetime value metrics
- Marketers need to reappraise how they select and reward influencers
- Brands are about to go feet first into branded stickers
- Huffington Post experiments with niche communities on Facebook
- Scientific chef Heston Blumenthal launches a Skype bot
- Imagining the retail store of the future
- Why the future is all about PASO (Personal Assistant Search Optimisation)
- The countries and industries most likely to be affected by automation
As always, please share anything interesting you see via #OMDFWD.