OMD FWD w/c April 18th

This week the overarching theme has been the consistent rumblings of the AI movement. AI will prove instrumental in the era of social listening, enabling improved social monitoring and ultimately more focused insights for brands. This is achieved through identifying topics that are yet to trend and relies on both brands and their partners to continue creating the trending conversations, which in turn will lead to greater engagement. Arguably AI and automation go hand in hand, McKinsey & Company’s global report analyses the countries most and least likely to be affected, highlighting potential gains from productivity boosts in robotics. Elsewhere, OMD USA’s Kerry Perse discusses the changing ways marketers are selecting and rewarding brand influencers, as 92% of people trust recommendations from others over brands.

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As always, please share anything interesting you see via #OMDFWD.

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