OMD FWD w/c April 11th

Getting someone to put down the remote control (or smartphone) and pay attention to TV adverts is harder than ever. In the digital age, viewers have limited attention spans, more distractions and countless ways to skip ads. A recent study has found that only 35% of the average paid TV break is actively viewed, instead 19% of people are channel surfing, 18% are looking at other devices and 13% are distracted by food, pets and the TV guide. As always, share what you find interesting with #OMDFWD

HEADLINES

INSIGHTS

COOL

DEEP READS

And finally….First there was Snapchat…prepare yourself for Rapchat

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