Hello and welcome to your weekly OMD FWD! Have you ever thought about watching a TV trailer and creating your own narrative? Director Steven Soderberg has created an iOS app with multiple scenes to determine your own storyline, leading up to the show’s launch.
Elsewhere, Harvard Business has looked into how future sales will be impacted as Artificial Intelligence becomes increasingly more sophisticated. If you take Amazon as an example, consumers currently purchase around one in twenty recommended items. However as this improves over time with more data, shopping behaviours and future business models will alter. Are businesses equipped for this change in strategy?
In contrast, Silicon Valley leaders are disconnecting themselves from their smartphones with a growing fear that so-called ‘continuous partial attention’ could lead to a lower IQ. Fear not, if this is the response from tech geniuses who got us hooked in the first place, we’re sure they will save us over time!
- After 20 years AOL Instant Messenger (AIM) is to close this Wired article gives us some context
- Instagram adds polls to Stories (although don’t forget users can see what you vote for) and also opens up Instagram to Facebook Story duplication
- Google is paying publishers to create content for Stamp its Snapchat/Instagram Stories inspired platform
- BuzzFeed’s new Twitter news show AM to DM is reaching a million people a day proving it still has a significant role in Live video
- More than half of Google Home and Amazon Alexa users have used their devices to make purchases
- One third of our phone notifications make our mood worse according to research
- Snapchat have created a series of amazing public AR art exhibits with Jeff Koons but one person has used it as an opportunity to debate the public ownership of virtual space by vandalising them
- Steven Soderberg’s gripping new HBO miniseries Mosaic allows viewers to influence the narrative through an app
- BikeAround is a new way to actively assist people with dementia, pairing a stationary bike with Google Street View to offer a virtual trip down memory lane
- Harvard Business Review on how
- AI will change business strategy Facebook’s mid-roll video isn’t bringing in the money for publishers
- How some former Silicon Valley executives are looking to combat smartphone addiction
- The outcome of this legal case could create a significant precedent for data ownership
As usual, please share anything you find interesting using the hashtag #OMDFWD