Hello and welcome to this week’s OMD FWD. It’s a special week for the iPhone as it celebrates its 10th anniversary- Happy Birthday iPhone! On this milestone, here are 10 charts that show how the iPhone changed the world. Facebook is the talk of the town this week, starting with the debut of a new measurement tool to provide more transparency to advertisers in the hope of gaining their trust. The social media giant has also managed to find a way to identify spam and false articles in users’ feeds and will implement a new algorithm to cut them down. With the holiday season also upon us, you can now socialise whilst scuba diving. Royal Caribbean has launched a new snorkelling mask with built-in Snapchat Spectacles. With most people going on holiday to relax and take a break from technology it will be interesting to see if this is truly embraced.
As always, please share anything interesting you see via #OMDFWD.
- It has come to light that Snapchat acquired patents from start-up Drop which would allow users to post photos to locations and alert friends when they pass by and they have also launched hair lenses to keep momentum
- Nike and Instagram tie up to sell seamlessly through the platform
- Facebook has launched new transparency tools and is updating the newsfeed to attempt to counter fake news and spam. A far cry from their side project that aims to provide the unconnected world with Wi-Fi by drone that has made its first successful landing
- As we pass its 10th anniversary, here are 10 charts that show how the iPhone changed the world
- Today’s consumers like branded stories, tailored and custom content according to Time Inc.
- Instagram powers ahead of Snapchat for fashion brands
- Spotify builds a collaborative playlist bot for Facebook Messenger showing off the potential for assisted group chats
- Twitter unveils new marketing campaign dialling up its many guises and uses
- Royal Caribbean tries to lure in ‘Generation Snapchat’ with spectacles built into diving goggles
- The science and tech behind generating convincing audio and video fake news
- Yet more reasons why bots will not replace humans, as Cisco unveiled intent-based networking that uses AI to deliver a leap forward in cyber-security
- How the World’s editors are approaching new tech
Please share anything you find interesting on the hashtag #OMDFWD