OMD FWD w/c 29th January

Hello and welcome to your weekly FWD. This week, Google’s new update lets Android users mute reminder ads from apps and websites. In a bid to open a window for new users, Snapchat Stories will soon be able to be shared outside the app as long they are created by verified users. Whilst tweaking its algorithms, Facebook has exclusive rights of Dota 2 live streams thanks to their partnership with ESL One and are contemplating future streams in VR. In other social news, Twitter is expanding their moment by selling Sponsored Moments, a collection of tweets packaged around a specific them or event, while Amazon Go is ready for customers. Lastly, there is a silver lining of this wintry weather as new data reveals that the winter chill can boost consumers’ receptiveness to online advertising.

HEADLINES

INSIGHTS

COOL

DEEP READS

  • Find out how the Guardian’s business has transformed in the last year, with a rebrand and plea for donations
  • A look at how Amazon could one day threaten the likes of Facebook and Google
  • Brian Solis gives his view on the best way to create micro moments that reach today’s hyper connected generation

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