OMD FWD w/c 26th March

Hello and welcome to your weekly FWD. After a week of scandal erupting in the digital data world, speakers at Advertising Week Europe set a more hopeful tone. As OMD UK’s Joseph Harake said on stage, “we’re seeing a bit of a turn of the tide”. Speaking with Levi’s, they discussed how brands and publishers are tackling the duopoly of Google and Facebook.

It was announced last week that Google will ask publishers to get users’ consent on its behalf to comply with EU privacy law. For a deeper read, this white paper delves into the impact of the ePrivacy regulation on Facebook and Google.

As always, please share anything you find interesting using #OMDFWD

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