OMD FWD w/c 25th January

As the East Coast thaws from the worst blizzards on record, we warm up with 3D knitwear, a virtual walk around the Guggenheim and the buzz around VPAs.

As ever, share anything interesting you spot with #OMDFWD

HEADLINES

  • Facebook are set to launch 3D touch functionality to its Timeline, taking advantage of the iPhone 6 & 6s ‘peek and pop’ offering.
  • Google dominates the financial news for many reasons this week including a $1 billion pay out to Apple.
  • Twitter follows YouTube’s ad format success by introducing a 30” skippable pre roll.

 INSIGHTS

  • Twitter UK’s view of the most engaging campaigns on their platform in 2016.  Great to see a raft of our group clients in there.
  • How the internet has changed how we deal with grief.
  • Cost may be a barrier to mass adoption of the Internet of Things.

COOL

  • Hot on the heels from last weeks personalised shoes, you can now 3D print your own.
  • Jaguar pushes the boundaries of VR with a high octane, brilliant ‘actual reality’ experience.
  • Become a desktop DJ with in browser sampling app Sampulator.
  • Take a break from the snow with a cultural  stroll around  New York’s  Guggenheim Museum in the latest Streetview release from Google Cultural Institute.

DEEP READS

  • Is automated nostalgia an unwelcome addition? Facebook Memories can unearth the good and the bad of the past.
  • We can never get enough trends.  Here is Trendwatching’s take on what to watch out for in 2016.
  • Is this the year of the VPA?
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