OMD FWD w/c 20th August

Hello and welcome to your weekly FWD.

You may be spending less time watching television and more time on your device, but that won’t shield you from the latest onslaught of advertising content being pushed online. Amazon is testing video ads in mobile search results. Ads are shown below the fold in search results and will either drive shoppers a product page, directly to an Amazon Store or to a custom landing page. Your Netflix nights may also see an unwelcome visitor in the form of promos in between episodes. How many videos in one sitting is too many?

Time to get a little more savvy on social media as the Competition and Markets Authority (CMA) is clamping down on how influencers declare their paid sponsorships. Gone are the days where someone’s affinities are purely personal. Finally, for a critical look into the aesthetics of Instagram set-ups, one user places posts side-by-side to prove that no one is completely unique. Time to opt out of ads and buy into originality.





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