Hello and welcome to this week’s edition of OMD FWD. With the big Christmas TV ads released over the last week (including the hotly anticipated John Lewis advert by MG OMD), the festive season is well and truly upon us. This week, Apple teaches people around the world to code with their “Everyone Can Code” initiative. For those that don’t fancy staying in to code, there is good news for nightlife lovers as Facebook relaunches their Events app as Facebook Local, adding bars, food, and nearby attractions.
In retail, Black Friday is around the corner but will sales overtake those from China’s Singles’ Day? Alibaba, the e-commerce Chinese giant, reported over $25.3 billion in sales last weekend as retailers competed for a share of consumer spending. This start-up is making augmented-reality glasses to help the blind see again.
- Twitter expands its character limit from 140 to 280 to help users express themselves more deeply
- Apple’s ‘Everyone Can Code’ initiative expands beyond the U.S.
- Instagram tests letting you follow hashtags instead of people
- 71% of school students say that they’ve taken a ‘digital detox’ from social media channels, a study finds
- Alibaba’s $25.3bn sales figure for ‘Singles’ Day’ dwarfs 2016’s Black Friday and Cyber Monday combined
- Social listening looks set to grow in importance as technology improves
- Facebook’s newly re-branded ‘Facebook Local’ app will help you discover bars, restaurants, and nearby events
- These augmented-reality glasses are helping the blind to see again
- With Christmas on the horizon, here’s the best tech-based toys of 2017
- GDPR goes beyond just the use of data, as brands need to ensure they have the right tone, language and content as well
- Should brands be aiming to delight consumers rather than building brand trust?
- Brands continue to tread the blurred lines of subliminal messaging
While you wait for next week’s FWD (and Christmas!), check out the best tech toys of 2017. As ever, please tag and share anything you spot with #OMDFWD