OMD FWD w/c 12th February

Hello and welcome to your weekly FWD. As the world’s eyes fell on Pyeongchang for the Winter Olympics this time last week, can you guess who the star of the opening ceremony was? No, not the topless Tongan athlete braving the freezing cold weather. It was in fact Intel that stole the show with a light show featuring a record-breaking 1,218 drones. Following Intel’s success, OMD UK’s Head of Insight, Sarah Gale, explores how brands can shine at the Winter Olympics.

Love it or hate it, it’s also hard to ignore the buzz surrounding Valentine’s Day so here’s a round-up of the ten best V-Day campaigns this year!


  • Location based content? Snap announces Snap Maps access for users and non-users
  • Is 2018 the year Facebook finally adds a downvote/dislike function?
  • Who won the Super Bowl? Advertising of course – summaries here, here and from Harvard Business school – here



  • Bald? Ginger? All of the above? Good news, you’re on the Emoji honours list for 2018
  • How Sports Directs investment in eSports means a catered space for gaming in-store
  • With this year’s Disney’s D23 Expo in full swing, we look at how last year’s announcement, Flavor Labs, is shaping up


  • Social or Display? Find out which platform engages the brain more effectively
  • Once derided as an outdated format from the internet dark ages, charting the renaissance of the GIF
  • An interesting overview of the nuances between the web 2.0 and 3.0 (a clue, it’s all about decentralisation)

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