OMD FWD w/c Sept 26th

Google has launched an artificial intelligence app called Allo, rejoining the messaging app war. While Apple (iMessage) and Facebook (WhatsApp and Messenger) have massive head starts, Nick Fox, Google’s VP of Communication Products isn’t stressing about Google rejoining the race. Fox said that “while messaging has been around for a while, smart messaging is much newer”. Google’s AI assistant and search functionality are built into Allo, offering a new level of service which other messaging apps do not offer. For example, if you are making dinner plans, Allo will scan nearby restaurants and cinema timings, helping you plan your night. You can even find out football scores and directions to your destination so you won’t be late. While Google+ or Hangouts may not have dented the messaging or social media scene, Allo represents Google’s persistence and commitment to foray back into mobile communication.

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