OMD FWD w/c Nov 28th

What if you could ‘like’ a Facebook post by smiling? This scenario just got a little more realistic with Facebook acquiring the emotion detection start-up, FacioMetric. Fernando De la Torre, the start-up’s founder, wrote that the company started as a response to the increasing interest and demand for facial image analysis. FacioMetric has already developed an app that detects seven different emotions in people’s faces and is currently researching additional applications, such as augmented/virtual reality, animation and audience reaction measurement. The acquisition has potentially greater implications for Facebook including the possibility of making life-like avatars that convey emotions for their Oculus division. We will just have to wait and see how Facebook rolls out this new AI technology.

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