OMD FWD w/c Nov 14th

Unusual things are happening this week, from people freezing for the mannequin challenge and UFO emoji’s, to futuristic vending machines appearing in towns to sell spectacles (but after the result of the recent US election, we should be prepared to no longer be surprised). If you are lucky enough to be strolling down the road and catch sight of one of these unusual-looking vending machines, you could be forgiven for thinking that you have walked onto the set of Despicable Me 3, but draw a little closer and you discover that this vending machine is in fact a very cool bit of tech. Left unattended the machine is just “sleeping”, but motion sensors wake it up as you approach. You are met by a big digital eye that interacts with you…it’s not a Minion, it’s a vending machine and it wants to sell you a device for $130 – The Snapchat Spectacle. Whether this new product will become more popular than the Google Glass is still to be decided; however, there are certainly some interesting opportunities for brands wanting to reach an audience of Snapchat loving millennials.

 HEADLINES

INSIGHTS

COOL

DEEP READS

  • Not the deepest of reads, but here are best Mannequin Challenges to date
  • While you can’t get much more ‘native’ Google search ads, Google has partnered with native content ad partner to shift landscape and expand native offering
  • A look at how Buzzfeed and Twitter used the existing strength of their platform to showcase election content

Share anything you see through the week with the hashtag #OMDFWD

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