OMD FWD w/c Dec 5th

This week’s OMD FWD looks even further into the future as we explore the exciting prospect of self-driving Uber cars, the growing opportunities for brands as smart home devices integrate into our lives and the pros and cons of some over-zealous ‘BS Detector’ plug-ins protecting us from the scourge of fake news. Do not fear, we haven’t looked past Christmas and have thrown in a few of the best Christmas ads so far. From Manning Gottlieb’s activation of John Lewis’ #BusterTheBoxer and Waitrose’s #HomeFor Christmas to Burberry, Macy’s and Tiffany’s, we are sure they will get you into the festive spirit.

HEADLINES

 INSIGHTS

 COOL

 DEEP READS

As ever, please tag and share anything you spot with #OMDFWD.

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