OMD FWD w/c 7th August

Hola y bienvenidos a su FWD semanal!

This week the Spanish hit ‘Despacito’ became the most viewed YouTube video ever proving just how global YouTube’s reach is. However, it’s not just music fans that are flocking to the site, as top global advertisers are returning to YouTube after a brand-safety boycott.

Meanwhile, Instagram is maintaining its first-choice status for both food lovers and under 25-year-olds, as Instagram food photographers are to be celebrated at a London exhibition and the younger audience is now reported to spend an average of over 32 minutes a day on the app.

In the AI world, there have been more new and interesting developments, as it is revealed that intelligent drones are helping to stop poaching in Africa and this TED talk shows how AI is improving image recognition and detection

Although Brits could soon go undetected on social media under a new data protection bill.

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If you see anything FWD worthy in the week ahead, please share using #OMDFWD

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