OMD FWD w/c 31st July

Hello and welcome to your weekly OMD FWD!

Reality is stranger than fiction with printed submarines and robots in the workplace, but fear not, they are not here to steal our jobs. You can now say ‘adios’ to being lost in translation during your holiday with this real-time translating earpiece. Moment marketing becomes easier with Facebook launching natural language processing in Messenger 2.1, enabling brands to scale their experiences on the platform.

On another note, Google was named the world’s healthiest brand and is now trialling autoplay videos in search results, which could pose opportunities for brands. Amazon is a contender to turn the digital duopoly into a troika as the company pledges to become an ad platform leader. Also, Arianna Huffington raises the bar for Uber’s next CEO.

While you wait for next week’s OMD FWD, check out the best iPhone and iPad apps of 2017.

HEADLINES

INSIGHTS

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DEEP READS

If you see anything of FWD worthy in the week ahead, please share using #OMDFWD

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