OMD FWD w/c 14th August

Hello and welcome to your weekly OMD FWD! This week Disney breaks up with Netflix to launch their own streaming service, YouTube enables in-app direct messaging and sharing features, and Facebook dives deeper into the broadcaster space. The social media giant is also armouring up to combat cloaking and ‘fat-finger’ ad clicks to protect users from unwanted content, while Google launches an initiative to help reduce annoying advertisements online.

Facing the future, the next billion mobile users could mean the end of typing. Accordingly, ASOS ‘photo searches’ lets iOS app users upload photos of outfits they like to shop for similar designs. Meanwhile, the music industry uses social data to predict new hits and Toyota launches a road safety app.

HEADLINES

 INSIGHTS

COOL

  • ASOS ‘photo searches’ lets iOS app users upload photos of outfits they’ve seen and shop for them
  • Toyota launches its ‘Safe and Sound’ ad to embarrass teenagers into becoming safer drivers
  • Lonely Planet launches an Instagram-like Trips app, where you can search for categories like “Adventure” or “Wildlife and Nature.”

DEEP READS

  • The next billion users will explore through videos not search, swiping rather than typing and use voice search instead of keypads, which will mark the end of typing
  • Amazon is in talks to offer event ticketing in the U.S. according to Reuters
  • With the popularity of Amazon’s Alexa and the democratisation of technology, AI continues to dominate the present and future, here are some handy tips

If anything catches your eye, please share using #OMDFWD

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