This appointment is made in the context of the OmnicomMediaGroup Spain’ strategic transformation plan
Cristina Barranco has been named Managing Director of OMD Spain, leading both offices: Madrid and Barcelona. Cristina will be part of the Steering Committee and will report directly to Joan Jordi Vallverdú, CEO of OMG.
Joan Jordi Vallverdú, CEO of OMG, explains: “In these changing times, in an environment with new competitors, with increasing media fragmentation, with data and technology as essential variables in any strategy and, overall, in much more complex settings, is when Cristina’s passion, energy, knowledge and attitude will be relevant to help our clients grow their businesses with communication solutions to their business challenges”.
As Managing Director of OMD Spain, Cristina will be responsible for consolidating OMD Spain’s growth, managing both offices and focusing on strategy, marketing and new business, brand management, digital and creativity areas.
Commenting on her new role, Barranco says: “I am happy to return to OMD, already my home for many years, but happier to do so in a moment of full transformation in our industry that demands that we go side by side with our clients in an increasingly challenging context. I begin the project from a fantastic starting level and in the light of continuous improvement, with all my energy dedicated to making it even better”.
After a couple of years as Managing Director in agencies from Publicis Group and IPG, Cristina Barranco returns to OMD where she previously worked in different managing roles, working with advertisers from different categories in the digital and technology area.
Cristina graduated from the Universidad Complutense de Madrid, Directive Development Program in the IESE Business School by the Universidad de Navarra and degree by the London School of Economics and Political Science.