OMD FWD w/c 5th January

Welcome to the first OMD FWD of 2016, your weekly fix of future gazing stories from the world of tech, innovation and the digital space. This week Pinterest entices users to purchase by tracking price drops on pinned items, McDonald’s unveils a short film scripted and directed by over 3 million consumers and The Harvard Business Review advises on how data can be better used to tell brand stories. Read, learn and share away…!

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