Meet the bloggers

Our bloggers come from all walks of life, and each shines a light on a different area of the OMD EMEA experience: from our planning teams to our people team, or SEO to summer parties.

Steve Blakeman

Steve Blakeman is a Global Account Director, OMD Europe. Previously, he was the CEO, Asia Pacific – OMD. Prior to that, he was Global Chief Integration Strategy Officer (Asia Pacific) for IPG Mediabrands (Initiative & Universal McCann). He has also had stints as worked as Managing Partner at Omnicom Media Group owned media agency, PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications.10 Articles

Chrissie Hanson

Chrissie leads the global communications planning for Sony Pictures Entertainment and is responsible for elevating the creativity, innovation, and strategic rigour across 26 markets around the world. Chrissie has worked across 15 categories and 40 brands over the past 16 years, and on every campaign harnesses a deep knowledge of consumer behaviour and motivation to develop ideas that connect people to brands with greatest effect.6 Articles

Jean-Paul Edwards

Jean-Paul has been with OMD for 20 years. He founded Manning Gottlieb OMD’s Digital team in 1997 and then led the agency Media Futures offering. He now works at OMD EMEA to drive development of the network’s offering in a digitally led, data-centric media environment. Outside of work Jean-Paul is kept busy by three children, he is a keen skier and reader across a wide range of embarrassingly geeky topics.5 Articles

Alex Newman

Alex is Head of Mobile across OMD EMEA and leads our approach to ‘mobility’. He manages a team of 65 that spans the region and delivers mobile-centric technologies, products and innovative business solutions for our clients. Alex has been shaping and developing all OMD companies approach to mobility, helping develop a product set that ensures we are able to lead the conversation and advise our multi-national clients on how to maximize new business opportunities offered by today’s rapidly developing mobile technologies.3 Articles

Nikki Mendonça

Marketing expert Nikki Mendonça is EMEA president of OMD, the world's largest media communications company, whose clients include McDonald's, PepsiCo, Carlsberg and Walt Disney. It was recently named the world's most creative and innovative global network by the industry standard Gunn Report for Media for the tenth successive year. Mendonça joined OMD 13 years ago after stints at ad agency Leo Burnett and Capital Radio and currently presides over more than 5,000 employees based in more than 80 offices in 63 markets.2 Articles

Fadi Maktabi

With over 10 years of experience in media and marketing, Fadi Maktabi has developed a skillset for driving clients’ businesses forward with integrated marketing and communications planning. After graduating from the American University of Beirut in 2006, Fadi joined OMD UAE to work on the PepsiCo account and quickly excelled at growing the business. In 2009, Fadi moved to OMD Cairo to lead the account for North Africa. Throughout his tenure in the business, Fadi developed the account from a primarily offline one to the integrated approach that is used to manage its communications planning today. In 2012, Fadi returned to OMD’s MENA headquarters to manage the PepsiCo business for the entire region, overseeing 14 markets and 19 brands in the portfolio. Over the years, Fadi has strived to bridge the gap between offline and online media, while ensuring that brand strategies are kept at the heart of every marketing initiative. Today, he extends this skillset and experience in every single market to provide strategic outlooks for all client portfolios at OMD MENA.2 Articles

Virginia Alvarez

Virginia, Insight Director at OMD EMEA, joined the OMD family nearly 9 years ago. Based in London, she is responsible for delivering best in class insights across all OMD key clients. She also works closely with Jean-Paul Edwards in developing and servicing new Insight and business knowledge products across the network.2 Articles

Sam Battams

Rachael Smith

Purpose Director at Fuse Sport + Entertainment2 Articles

Jonathan Drakes

Jon Drakes is a Senior Account Manager and Strategic Lead for OMD’s content and experience division, providing integrated solutions through brand partnerships and experiences that tap into consumers’ passions and bring them closer to brands. Over the past three years, Jon has led and implemented sports marketing and partnership strategies for brands such as Renault, Carlsberg, Dacia and TSB. He has also led the development of the agency’s strategic planning approach. Before joining OMD Jon worked with advertising agencies such as 23red, prior to which he completed a Master’s degree in International Politics and spent a short spell as a secondary school history teacher.1 Articles

Blake Cuthbert

Blake is responsible for leveraging and developing the digital capabilities for OMD EMEA, he is passionate about helping clients understand how technology and data can unlock business growth. Blake first joined OMD in Spring 2016. He joined from Dentsu Aegis Network agency Isobar, where he lead activity across a range of flagship accounts including Google, adidas and Toyota. Prior to that Blake worked at Tribal DDB where he was involved in the global platform roll out for Guinness and developing an end to end Social Media roll out for Virgin Media.1 Articles

Natalie Marshall Foxwell

Natalie is an Executive Director for Disney at OMD EMEA, and has been with the agency for five years after an eight year spell with MediaCom. In her spare time she can often be found at Stamford Bridge, with her family.1 Articles

Martin Redigolo

Martin is a Senior Strategy & Innovation Planner at OMD Madrid. He works with both local and regional clients, as well as actively collaborates with the ideas accelerator dots by OMD ( which connects start-ups and brands to create the future of marketing and communications. In his free time, Martin also writes a weekly inspirational newsletter, stuff, covering business, design & technology - Articles

Helen Lee

Business Development Manager, OMD EMEA. Helen works within the central Business Development team at OMD EMEA with a remit to accelerate organic and net new business growth, developing strategies to ensure OMD is recognised as an industry leader in marketing performance to clients, prospects and influencers.1 Articles

Jean-Yves Destandau

Jean-Yves joined OMD France as Strategic Planning Director 5 years ago, after an interesting journey in advertising that has him say that his job is about identifying meaningful correlations, meaningful correlations between brands and consumers, offer and demand, demand and desire. In nearly 3 decades in media & advertising, he has been working on some of the most prominent advertisers locally and internationally. He embraces every new challenge with an open and inquisitive mind anchored in the paradox of no-nonsense approach and bar-none possibilities.1 Articles

Caroline Clancy

Head of Tech Innovation at Manning Gottlieb OMD1 Articles

Rami Salame

With a decade of experience in PR and advertising, Rami manages OMD UAE's clients' content investments, starting from creative strategy to creation, all the way to ROI evaluation.1 Articles

Stephen Hutchison

With over 10 years of experience, Steve has worked on some of the biggest brands and partnerships. His experience blends marketing strategy with all aspects of the sponsorship planning, acquisition and activation cycle. Steve is Deputy MD across all international business at OMD Fuse and provides strategic guidance to a number of our key clients including; Nissan, PepsiCo, McDonald’s and HTC.1 Articles

Carolyn Odgers

Carolyn has been with OMD Ireland for 5 years – having initially started on a 4-month freelance contract as a strategy lead on client business! Carolyn is now the Communications and Development Director – with responsibility for marketing the company and helping to develop and grow its offering. As part of this, she ran the Future of Ireland – including securing sponsorship of the project. She is passionate about discovering what drives people to behave the way they do.1 Articles

Zoe Coyle

Zoe is an account planner working on both traditional and digital media on the Infiniti account at OMD EMEA. Zoe has been with the agency for almost 6 months and prior to this worked for a hostel business in Edinburgh. In her spare time Zoe enjoys running, exploring new places and cultures, and cooking.1 Articles

John Dore

John is an International Managing Partner based in London. His career began working within full service media agencies, and now he currently leads and manages a number of global brands such as Carlsberg, Intel and Nissan-Infiniti. John’s main experience leads with developing innovative central communication and media strategies, ensuring best practise and consistency across markets and leading senior clients through changes in communication approach and process, especially in digital.1 Articles

Nick Smith

Nick works in the EMEA Insight team, ensuring efficient management and delivery of insight products and thinking to clients.1 Articles

Danielle Ciarlante

Danielle leads the Global Social and Influencer Strategy for the Bacardi Limited portfolio within the NY office of OMD Word, OMD's social consultancy. She started her career in media defining communication strategies within the pharmaceutical industry (Eli Lilly). While on the team she began piloting hybrid media plan development, leading from communication strategy to execution for campaigns across multiple media channels. Danielle also has worked extensively within the entertainment category (Warner Bros.) managing digital theatrical campaigns across the US market. Prior to joining the global Bacardi Limited team in 2016, she was concentrated within retail (H&M/PUMA) governing cross channel advertising campaigns, further developing the brands’ global social, digital, and print activations.1 Articles

Myriam Fernandez

Myriam is a natural born researcher helping to bring the voice of the customer into our clients’ business. Well rounded in quantitative and qualitative methodologies, Myriam pursues research to understand what people do and the whys behind it.1 Articles

Kristy Bauld

Kristy Bauld is Creative Director at OMD with a wealth of experience in concept development, retail and creative technology. She has worked in-house for Burberry, Selfridges and Red Bull.1 Articles

Vicky Fox

Vicky leads OMD UK’s Cross Media Planning team (XMP) and has over 20 years’ experience in the industry. She has worked with a range of clients including Apple, Virgin Media, Nissan, and McDonald's and Boots, which has given her a great breadth of knowledge in the media services. The XMP team ensures that the distribution of ideas is as rigorously audience-centric as the creation.1 Articles

Alex Findlay

Senior Business Development Manager, OMD EMEA. Having worked at OMD for almost all her working life, Alex has watched with fascination as the industry has changed before her eyes and is proud to play her part in keeping OMD at the cutting edge of innovation as it transforms into a marketing performance company.1 Articles

Maria Gomez

María Gómez joined OMD Spain as Innovation and Strategic Planner five years ago. María works with both local and regional brands developing strategy platforms, as well as the accelerator of innovation dots by OMD ( which connects start-ups and brands to create outstanding ideas.1 Articles

Matt Jones

Mobile strategy Director, Manning Gottlieb OMD1 Articles

Rob Hyde

Rob Hyde began his career in the music industry during the Cretaceous period of social media, back when e-cards and Myspace pages roamed the earth. Rob has since worked within the digital and social media space for over 10 years with agencies such as Holler and We Are Social working across a diverse portfolio of global brands such as Red Bull, Heineken, Bulmers and IKEA. Rob joined the OMD Create team in Kings Cross back in January 2016 as Content Director, and lives in South London with a cat called Roy.1 Articles

Brooke Steinberg

Digital Account Director, International1 Articles

Doug Rozen

Doug Rozen leads digital and innovation activities at the world’s most creative media agency. This includes specialist teams like OMD USA's Ignition Factory (innovation), Airwave (mobile), Word (social) and Zero Code (gaming/VR). Every day, Doug exploits the intersection of data, creativity and technology to provide clients sharp insights, smart ideas and strong results.1 Articles

Chelsea Horncastle

Senior Insight & Business Development Manager at OMD EMEA1 Articles

Richard Addington

Richard has been working with OMD since 2008. He is currently leading the PepsiCo beverages portfolio in the MENA region. Known for his expertise in football and music, Richard has been a key driver of creativity and always pushes to deliver on business objectives.1 Articles

Mainardo de Nardis

As CEO of OMD Worldwide, Mainardo is delivering on an aggressive agenda for the global network: one agency unified by an ambitious vision and one way of working across geographies. The former CEO of both Aegis Media and Mediaedge:cia worldwide, Mainardo brings with him a wealth of proven experience and an entrepreneurial spirit.1 Articles

Rabih El Tair

Rabih has gained over five years of media experience in the region, having started as an offline planner in Qatar before relocating to Dubai to work in digital planning. He is passionate about digital innovation and constantly stays up to date with the latest global trends.

Tom Mellor

Tom is an Account Executive on the gaming and eSports offering at Fuse, OMD's partnerships and experiences unit.

Jack Davidson

Jack is a Creative Strategist, with a passion for ideas and technology. He specialises in digital strategy and product ideation – building insights into effective, innovative solutions for clients. Prior to joining Mobile5 he worked in digital development at DMG Media, reimagining print titles for a mobile audience. When not planning mobile campaigns he likes to preach the virtues of Virtual Reality and dream about owning an Oculus Rift.

Liliya Grechina

Working on diverse projects at OMD EMEA within the central Strategy & Insights team Liliya helps uncover relevant insights and insight-led solutions as well as share the knowledge across the network.

Nil Thyrion is a French Graphic Designer with over seven years experience in the creative industry. At OMD EMEA Nil supports the efficient running of the inhouse design teams and develops creative concepts to share with all international OMD EMEA client teams.