Ten years leading from the front

OMD was recently crowned the most creative global network by the Gunn Report for the 10th consecutive year. The Gunn Report is the industry’s official measure of creativity and innovation. In the last year OMD has had an outstanding run, being awarded over 340 accolades in EMEA alone, of which almost 20 were for Agency of the Year.

This prestigious achievement is not only reflective of our global community but a fabulous recognition of the dedication of our teams and the great work that is being carried out in this region. The inspiration and drive that produces this great work comes from collaboration with some of the most dynamic and forward-thinking clients in the world. We would like to thank our clients, media partners, and all our employees across the region who ensure we are always asking, always thinking and always doing – the benchmarks for success in any marketing performance company.

Over the next ten weeks we will be celebrating this mighty accolade to creativity by deep diving into some of our award winning work from the last year: from McDonald’s Top Chef and John Lewis Monty the Penguin, to Disney Star Wars Rebels Alliance and Talk to Google. Each week we will showcase the innovation and creativity that validates our position as the most awarded agency in the world. This week we will lift the bonnet on the hugely successful Channel 4 Humans, a phenomenal campaign by OMD UK, which made the theme of artificial intelligence exciting and relevant to mainstream audiences, convinced people synths were real, delivered 6.1 million viewers of the first episode and gave Channel 4 their highest rated originated drama of all time.

Nikki Mendonça
President, OMD EMEA

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Nikki Mendonça

Marketing expert Nikki Mendonça is EMEA president of OMD, the world's largest media communications company, whose clients include McDonald's, PepsiCo, Carlsberg and Walt Disney. It was recently named the world's most creative and innovative global network by the industry standard Gunn Report for Media for the tenth successive year. Mendonça joined OMD 13 years ago after stints at ad agency Leo Burnett and Capital Radio and currently presides over more than 5,000 employees based in more than 80 offices in 63 markets.

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