Super Bowl LIII wins the Americas but ‘soccer’ still the main event in Africa and parts of Asia
The Super Bowl is one of the globe’s biggest sports events for brands with 160…
Browsing: Insights
How should brands react to digital ‘addiction’?
In recent years, technology companies have come under scrutiny for the ‘addictive’ nature of their…
Is the Future of TV Interactive Gaming?
The large network TV broadcasters like to remind us of what they do well. Live…
The UK TV Landscape: Collaborate or Die
Last week, the FutureTV Advertising Conference landed in London, sprawling over four days and three…
The Official Black Friday Wrap-Up
Our social intelligence team has brought together real time insights from this years Black Friday.…
IAB UK 2018 Digital Upfronts urges marketers to create more immersive brand connections with customers
By Irina Puzakova The annual IAB UK Digital Upfronts took place in October this year…
The Battle for the Living Room
TV viewing has dramatically changed over the past few years. New companies, new formats, new…
Purpose is no longer an adjacent marketing strategy: it needs to form the core of a brand’s essence and behaviour
In recent years we’ve witnessed the rise and rise of purpose-led marketing and, in 2017…